Tales of transition are especially challenging. Unfortunately, the authors explain in this article, most of us fail to use the power of storytelling in pursuit of our professional goals, or we do it badly. A narrative thread will give meaning to your career history it will assure you that, in moving on to something new, you are not discarding everything you've worked so hard to accomplish. It also can help you believe in yourself. ![]() Because the world needs to hear why you do what you do.When you're in the midst of a major career change, telling stories about your professional self can inspire others' belief in your character and in your capacity to take a leap and land on your feet. Leah, I hope these points give you some starting points to discovering your story and owning it. That’s when I realised that marketing doesn’t have to be sleazy at all, but can be a way to get your message out in a way that improves someone else’s life.Īnd that formed the basis of my story. Then I discovered that blog was part of a content marketing strategy and that I was being marketed to in the most wonderful way possible – by being genuinely helpful, informative and engaging. Until one day I discovered the power a single blog had to make my work better and influence my purchase decision. Completely disillusioned after a marketing degree, and after several corporate sector marketing jobs. This is actually how I discovered my story. Look deep into moments of your life that were filled with self-doubt, uncertainty, too many choices or not enough choices. Maybe there’s a business idea that will form the basis of your story.Ĥ. Have you been inordinate amounts of money on travel lately? Or perhaps on collecting miniature figurines? Why? Explore those topics. ![]() Money is a great indicator of where your interests and passions lie. What kinds of things do you read? What books have you read in the last year? What kinds of shows do you watch? What tasks do you wish you could devote all your time to?ģ. Look at where you spend the most amount of your time. In a social circle, what topics drive you to engagement? What issues do you love to talk about? What topic will invariably get you all riled up?Ģ. Identify what makes you the most passionate. Here are 5 steps you can take to find your own superhero storyġ. Yeah, and by superhero, I mean the caped comic characters saving the world. ![]() And one of his concepts is to discover your “superhero origins”. John Bates runs a camp for aspiring TED and TEDx speakers and he coaches people how to find and tell their story compellingly. ![]() Well guess what Leah – thousands, if not millions, of people have the same struggle! They believe they’re not good enough and that they’re story is not compelling enough. In psychology it’s a called a “limiting belief” – that feeling that you’re not good enough, or worthy enough to deserve attention. YOUR STORYĮach of us has a struggle within us, even if we haven’t put our finger on exactly what it is yet.Īnd part of your story is that you think you are boring and average and why should anyone give a damn about poor ol’ you? So in the face of all this, if you’ve had a relatively happy childhood, it can be really hard to imagine how to get the attention of your audience without an equally compelling story. You’ll see a common thread in all these stories – the story of struggle, misspent youth, great heartbreaks, devastating illnesses, extreme poverty and more such themes. Or even look at some people who started as online entrepreneurs: It’s easy to think that all other entrepreneurs have a great story.
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